Chapter 03
Businesses
Each business has its own profile, plans, and KPIs.
01Agency
Northwind Studio
Brand & Web Design
- Stage
- Early revenue
- Revenue
- $8k–$20k MRR
- Goal
- $40k MRR in 90 days
02Local business
Meridian Coffee Co.
Specialty coffee
- Stage
- Stable SMB
- Revenue
- $60k / month
- Goal
- Open second location
03SaaS
Loopfield
B2B analytics
- Stage
- Side hustle
- Revenue
- $2k MRR
- Goal
- $10k MRR in 6 months